SCHLUMBERGER
SLB
SCHLUMBERGER SLB
The task for SLB was to develop a video campaign series answering these important questions, “How does energy work?” and “What is SLB doing to improve our energy future?”
Associate Creative Director / Art Direction
Look & Feel
But first, we needed to create an abstract visual approach using SLB’s core brand to simply illustrate complex energy topics.
Leaning on typography and simple shapes we were able to communicate these topics in a simple, effective way.
Decarbonizing Industries
Tackling industrial emissions is essential to global climate progress. This video illustrates how hard-to-abate industries like cement can rely on Carbon Capture, Utilization, and Storage (CCUS) to reduce their CO2 emissions — all without compromising operations.
Adopting Geothermal
Geothermal energy, heat stored within the earth, is perhaps the most reliable and consistent source of renewable energy. Why? Because it’s always available. This video illustrates how it works and what wider adoption could mean for our energy future.